# Daniele Vella

Daniele is a co-founder of CommerceClarity, and a serial founder before it: more than five companies, all of them in ecommerce. He built an electronics ecommerce from zero to 30 million in revenue, then founded an agency that helped businesses sell on Amazon, and a services company after it. He also founded CiaoBazar, a marketplace with a conversational shopping assistant, and co-founded Nowstock, which sold to an Italian electronics retailer. He has been building ecommerce businesses and writing software since he was a teenager.

**Role:** Co-founder, CommerceClarity

**Linkedin:** [https://www.linkedin.com/in/daniele-vella-52525396/](https://www.linkedin.com/in/daniele-vella-52525396/)

**Given name:** Daniele

**Family name:** Vella

## Profiles

- https://twitter.com/danivellax

## Expertise

- Agentic commerce
- AI agents
- Catalog operations
- Product data management
- Ecommerce operations
- Pricing optimization
- Marketplace development
- Conversational commerce
- Technical architecture
- SEO
- Paid media
- Amazon marketplace

## Languages

- Italian
- English

## Work history

- CommerceClarity · Co-founder · [https://commerceclarity.com](https://commerceclarity.com) · 2024
- Nowstock · Co-founder · 2022 · 2023
- CiaoBazar · Founder and CEO · [https://ciaobazar.it](https://ciaobazar.it) · 2020 · 2023
- Sunex · Founder and CEO · 2020 · 2023
- DV Consulting · Founder and CEO · 2020 · 2023

## Featured in

### E-commerce, la rete di agenti di intelligenza artificiale (su cui investono Elkann e Berlusconi)

[https://www.corriere.it/tecnologia/cards/e-commerce-rete-agenti-intelligenza-artificiale-su-cui-investono-elkann-berlusconi/commerceclarity_principale.shtml](https://www.corriere.it/tecnologia/cards/e-commerce-rete-agenti-intelligenza-artificiale-su-cui-investono-elkann-berlusconi/commerceclarity_principale.shtml)

Corriere della Sera

2025-11-13

### CommerceClarity raccoglie 2,7 milioni per potenziare e-commerce con IA

[https://forbes.it/2024/11/13/commerceclarity-raccoglie-2-7-milioni-per-potenziare-e-commerce-con-ia/](https://forbes.it/2024/11/13/commerceclarity-raccoglie-2-7-milioni-per-potenziare-e-commerce-con-ia/)

Forbes Italia

2025-11-13

### CommerceClarity, round investimento per potenziare piattaforma Ia

[https://www.ansa.it/sito/notizie/economia/2025/11/13/commerceclarityround-investimento-per-potenziare-piattaforma-ia_0a81cc7d-37d5-42d6-b745-aef02d827e65.html](https://www.ansa.it/sito/notizie/economia/2025/11/13/commerceclarityround-investimento-per-potenziare-piattaforma-ia_0a81cc7d-37d5-42d6-b745-aef02d827e65.html)

ANSA

2025-11-13

### CommerceClarity chiude un round da 2,7 milioni: operazione guidata dai fondi Iff e Entourage

[https://www.milanofinanza.it/news/commerceclarity-chiude-un-round-da-2-7-milioni-operazione-guidata-dai-fondi-iff-e-entourage-202411131629156634](https://www.milanofinanza.it/news/commerceclarity-chiude-un-round-da-2-7-milioni-operazione-guidata-dai-fondi-iff-e-entourage-202411131629156634)

Milano Finanza

2025-11-13

### L'Intelligenza artificiale per e-commerce di CommerceClarity porta a casa round da 2,7 milioni

[https://startupitalia.eu/startup/commerceclarity-round-da-2-7-milioni-euro/](https://startupitalia.eu/startup/commerceclarity-round-da-2-7-milioni-euro/)

Startup Italia

2025-11-13

### Italian Founders Fund ed Entourage guidano un round da 2,7 mln in favore della tech company CommerceClarity

[https://www.financecommunity.it/italian-founders-fund-ed-entourage-guidano-un-round-da-27-mln-in-favore-della-tech-company-commerceclarity/](https://www.financecommunity.it/italian-founders-fund-ed-entourage-guidano-un-round-da-27-mln-in-favore-della-tech-company-commerceclarity/)

Finance Community

2025-11-13

### Rivoluzione e-commerce: nasce Bazar, il primo commesso virtuale

[https://www.liberoquotidiano.it/news/tv-news/28978777/rivoluzione-e-commerce-nasce-bazar-il-primo-commesso-virtuale/](https://www.liberoquotidiano.it/news/tv-news/28978777/rivoluzione-e-commerce-nasce-bazar-il-primo-commesso-virtuale/)

Libero Quotidiano

2021-10-08

## Posts

- [An AI-native company is three layers](/blog/ai-native-company-three-layers) · Three layers · 2026-08-23T21:00:00Z
- [Meet the Retail Engineer](/blog/meet-the-retail-engineer) · Retail Engineer · 2026-08-23T17:00:00Z

## In press

- [CommerceClarity raises €2.7M ($3.1M) pre-seed to power the AI agentic era of e-commerce](/press/commerceclarity-raises-3m-ai-commerce) · 2025-11-13

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