# Federico Sargenti

> Federico Sargenti is co-founder and chief executive of CommerceClarity. He was chief executive of Everli from 2016 to 2023, and before that ran the FMCG categories at Amazon for Italy and Spain. He co-founded Witailer in 2017 and has been an Endeavor Entrepreneur since the same year.

Federico is co-founder and CEO of CommerceClarity. He was CEO of Everli from 2016 to 2023, and before that ran the FMCG categories at Amazon for Italy and Spain. He co-founded Witailer in 2017 and has been an Endeavor Entrepreneur since the same year. He started out as a supply chain analyst.

**Role:** Co-founder and CEO, CommerceClarity

**Linkedin:** [https://www.linkedin.com/in/sargenti/](https://www.linkedin.com/in/sargenti/)

**Given name:** Federico

**Family name:** Sargenti

**Location:** Milan, Italy

## Profiles

- https://x.com/Fede_Sargenti
- https://www.crunchbase.com/person/federico-sargenti

## Expertise

- Agentic commerce
- Catalog operations
- Product data management
- Marketplace management
- Category management
- Retail technology
- Ecommerce operations
- Supply chain management
- P&L management
- International expansion
- Fundraising

## Languages

- Italiano
- English

## Awards

- Endeavor Entrepreneur
- FT 1000: Europe’s Fastest-Growing Companies

## Work history

- CommerceClarity · Co-founder and CEO · [https://commerceclarity.com](https://commerceclarity.com) · 2024
- Witailer · Co-founder and investor · [https://witailer.com](https://witailer.com) · 2017 · 2024
- Everli · CEO · [https://everli.com](https://everli.com) · 2016 · 2023
- Amazon · Category Leader, FMCG, Italy and Spain · 2014 · 2016
- Amazon · Head of Toys and Baby · 2011 · 2014
- Ariston Thermo Group · Central Europe Logistics Manager · 2009 · 2011
- Ariston Thermo Group · Supply Chain Analyst · 2006 · 2009
- Prysmian · Logistics Analyst · 2006 · 2006
- HwManiac · Founder and CEO · 2000 · 2001

## Education

- Università Politecnica delle Marche · [https://www.univpm.it/](https://www.univpm.it/)
- Stanford University Graduate School of Business · [https://www.gsb.stanford.edu/](https://www.gsb.stanford.edu/)

## Featured in

### CommerceClarity completes 2.7M funding to power the agentic era of e-commerce

[https://tech.eu/2025/11/13/commerceclarity-completes-eur27m-funding-to-power-the-agentic-era-of-e-commerce/](https://tech.eu/2025/11/13/commerceclarity-completes-eur27m-funding-to-power-the-agentic-era-of-e-commerce/)

Tech.eu

2025-11-13

### CommerceClarity incassa round da 2,7 mln euro guidato da Italian Founders Fund e il fondo belga Entourage

[https://bebeez.it/venture-capital/commerceclarity-incassa-round-da-27-mln-euro-guidato-da-italian-founders-fund-e-il-fondo-belga-entourage/](https://bebeez.it/venture-capital/commerceclarity-incassa-round-da-27-mln-euro-guidato-da-italian-founders-fund-e-il-fondo-belga-entourage/)

BeBeez

2025-11-13

### Startup in spotlight: CommerceClarity bags 2.7M to help retailers cut costs and boost sales with AI

[https://techfundingnews.com/commerceclarity-raises-2-7m-ai-driven-ecommerce-catalog-management/](https://techfundingnews.com/commerceclarity-raises-2-7m-ai-driven-ecommerce-catalog-management/)

Tech Funding News

2025-11-13

### Italy's e-commerce tech startup CommerceClarity raises 2.7M pre-seed round

[https://www.vestbee.com/insights/articles/commerce-clarity-raises-2-7-m](https://www.vestbee.com/insights/articles/commerce-clarity-raises-2-7-m)

Vestbee

2025-11-13

### Round da 2,7 milioni di euro per CommerceClarity

[https://www.startupbusiness.it/round-da-27-milioni-di-euro-per-commerceclarity/148345/](https://www.startupbusiness.it/round-da-27-milioni-di-euro-per-commerceclarity/148345/)

Startup Business

2025-11-14

### CommerceClarity porta l'e-commerce nell'era dell'AI

[https://www.efanews.eu/item/55264-commerceclarity-porta-l-e-commerce-nell-era-dell-ai.html](https://www.efanews.eu/item/55264-commerceclarity-porta-l-e-commerce-nell-era-dell-ai.html)

EFA News

2025-11-13

### CommerceClarity is Building the Intelligent Infrastructure for the Agentic Era of Commerce

[https://www.menlotimes.com/post/commerceclarity-is-building-the-intelligent-infrastructure-for-the-agentic-era-of-commerce](https://www.menlotimes.com/post/commerceclarity-is-building-the-intelligent-infrastructure-for-the-agentic-era-of-commerce)

Menlo Times

2025-11-13

### Everli, cambio al vertice, Andrea Zocchi nuovo Ceo

[https://www.mark-up.it/everli-cambio-al-vertice-andrea-zocchi-nuovo-ceo/](https://www.mark-up.it/everli-cambio-al-vertice-andrea-zocchi-nuovo-ceo/)

Mark Up

2023-05-04

### Italian grocery 'soonicorn' Everli being sold for 1 euro, according to leaked document

[https://sifted.eu/articles/everli-sale-e1-news](https://sifted.eu/articles/everli-sale-e1-news)

Sifted

2024-02-16

### Supermercato24 diventa Everli, Federico Sargenti: 'Renderemo piu serena la vita delle persone'

[https://www.think.it/supermercato24-diventa-everli-federico-sargenti-intervista/](https://www.think.it/supermercato24-diventa-everli-federico-sargenti-intervista/)

Think Magazine

2020-07-07

### Building the AI Agent Layer for E-Commerce: Interview with Federico Sargenti, Co-CEO of CommerceClarity

[https://eqvista.com/interview-with-federico-sargenti-commerceclarity/](https://eqvista.com/interview-with-federico-sargenti-commerceclarity/)

Eqvista

2026-06-04

## In press

- [We have acquired Katalogo.ai and welcome Luca Cozzolino as Founding Chief Product Officer](/press/commerceclarity-acquires-katalogo-ai) · 2026-06-04
- [CommerceClarity raises €2.7M ($3.1M) pre-seed to power the AI agentic era of e-commerce](/press/commerceclarity-raises-3m-ai-commerce) · 2025-11-13

## Entities

- [Amazon](https://www.amazon.com) · Organization, mentions
- [Everli](https://www.everli.com) · Organization, mentions
- [Agentic commerce](https://en.wikipedia.org/wiki/Agentic_commerce) · Thing, mentions

## Sources

- [Why we invested in CommerceClarity](https://www.italianfoundersfund.com/posts/why-we-invested-in-commerceclarity) · Italian Founders Fund
- [Everli, the European marketplace for online grocery shopping, bags $100M Series C](https://techcrunch.com/2021/03/29/everli/) · TechCrunch
- [CommerceClarity](https://redstone.vc/portfolio/commerceclarity) · Redstone

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