# How enriched product pages lifted search and conversion for Next > Next Hardware & Software, an Italian distributor of IT and gaming products founded in 1996, publishes 500+ enriched product pages a month with CommerceClarity and records thirty per cent more organic search visibility. It carries 200+ brands and 10,000 items in stock, and its store reaches over 100,000 unique visitors a month. In 2026 it was named among the E-commerce Stars, the Corriere della Sera and Statista ranking of Italy’s best online shops. ![The Next Hardware & Software building.](https://cdn.sanity.io/images/xd4hrbt2/production/10cf0196902973def374708bd8a485e63bd7d6fc-800x400.jpg) **Hero figure value:** 500+ **Hero figure label:** New product pages a month **Industry:** IT and gaming distribution ## Key figures - 500+ · new product pages a month - 30% · more organic search visibility - 10,000 · items in stock, 200+ brands - 100k+ · unique visitors a month ## Agents - Data Enrichment - Keyword Optimizer ## Overview Next Hardware & Software was founded in Italy in 1996 and distributes IT and gaming products: 200+ brands, 10,000 items in stock, and an e-commerce reaching over 100,000 unique visitors a month. In 2026 it was named among the E-commerce Stars by Corriere della Sera and Statista. It was one of our first customers, and it came to us in a period of expansion with a specific problem: the catalog could not grow at the speed the business was growing. ## The challenge Catalog management was manual end to end. Every listing was enriched, corrected and uploaded by hand, which capped how much could ship in a month. Their own performance data made the second problem plain: pages with thin or badly structured content had markedly higher bounce rates. Incomplete product data was costing them both search visibility and the visit itself. ## How we solved it Every product page gets completed automatically: structured attributes, copy that reads, and descriptions written for search. The keyword work is part of the same pass rather than a later clean-up, so intent lands in titles, metadata and descriptions as the page is built. The marketing team keeps the pen. Generated content is theirs to review, edit and adapt by category or campaign, which is what let them scale production without handing over the brand’s voice. ## What changed 500+ new product pages a month, and thirty per cent more organic search visibility. Pages that carry real detail hold the visit: more time on site, more pages per session, fewer people leaving from the first one. ## Before and after What the catalog operation looked like on either side of the change. - New pages a month · Whatever the team could type · 500+, generated and reviewed - Organic visibility · Held back by thin pages · Up thirty per cent - Page quality · Minimal content, high bounce · Structured attributes and copy that answers - The marketing team · Enriching and uploading by hand · Editing, adapting and approving ## Proves area [SEO & GEO](/solutions/seo-geo) ## More customer stories - [1000Farmacie](/customers/1000farmacie) · How 1000Farmacie reorganized its catalog and grew revenue thirty per cent a month - [Yeppon](/customers/yeppon) · How Yeppon got a 150,000 SKU catalog marketplace-ready, from its own store outward ## See what the agents do with your catalog Bring one messy feed, or the backlog of products you never got to. We will show you the rest. [Book a demo](/book-a-demo) ## Questions ### What did Next Hardware & Software achieve? 500+ new product pages a month and thirty per cent more organic search visibility, with visitors spending longer on site, opening more pages and leaving from the first one less often. ### How did they know thin product pages were costing them? Their own performance data said so. Pages with minimal or badly structured content showed markedly higher bounce rates, which made the case for a data-rich, automated approach rather than more manual editing. ### Is the SEO work a separate pass? No, it happens as the page is built. The keyword research and the search intent land in titles, metadata and descriptions in the same pass that fills the structured attributes and writes the copy, rather than as a clean-up afterwards. ### Does the marketing team still control the content? Yes. Generated content is theirs to review, edit and adapt by category or by campaign. That is what let them scale production without handing over the brand’s voice. ### What are the E-commerce Stars? Le Stelle dell’Ecommerce, the ranking Corriere della Sera publishes with Statista, which tests hundreds of Italian online shops on around forty technical criteria plus consumer scoring. Next was named among the 2026 edition. ## Entities - [Next Hardware & Software](https://www.nexths.it) · Organization, about - [SEO & GEO](/solutions/seo-geo) · Thing, about - [Corriere della Sera](https://www.corriere.it) · Organization, mentions - [Statista](https://www.statista.com) · Organization, mentions ## Sources - [Next Hardware & Software](https://www.nexths.it) · Next Hardware & Software - [Le Stelle dell’E-commerce 2026, ranking methodology](https://cdn.statista-rankings.com/e-commerce-and-retail/rankings/onlineshops-it-2026/methodology-le-stelle-dell-ecommerce-top-e-commerce-companies-italy-2026.pdf) · Statista and Corriere della Sera - [Product structured data markup](https://developers.google.com/search/docs/appearance/structured-data/product) · Google Search Central - [Product](https://schema.org/Product) · schema.org --- Canonical: https://commerceclarity.com/customers/next-hardware-software Every page of this site is available as markdown: append `.md` to its path. 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