# We were at eTail Boston 2026

> CommerceClarity attended eTail Boston 2026 in August 2026 at the Sheraton Boston Hotel, the North American edition of the eTail conference series run by Worldwide Business Research. It was the company’s first eTail in the United States, with three people there, including its UK and go-to-market team. The finding was that the catalog problem does not change across the Atlantic: the conversation was the same one the company has in Milan and in Manchester.

Our first eTail in the United States. A different market, the same catalog problem, and the conversation that came back was the same one we have in Milan and in Manchester.

**Kind:** Summit

**Format:** in-person

**State:** past

**Date:** August 2026

**Starts at:** 2026-08-10T09:00:00Z

**Location:** Boston, United States

**Event url:** [https://etaileast.wbresearch.com/](https://etaileast.wbresearch.com/)

## Learn

- Whether the catalog problem changes across the Atlantic, and where it does not.
- Which jobs a US retail team hands over first.
- What an agent run looks like on a real feed, in front of the people who own it.

**Audience:** Heads of ecommerce, digital and catalog leaders at North American retailers.

## Agenda

- Across the event · Scheduled meetings and sessions
- Throughout · Live agent runs on request

## Facts

- When · August 2026
- Format · In person
- Venue · Sheraton Boston Hotel
- Organizer · WBR
- Region · Our first eTail in North America

## People

- [Alessandro Angelini](/author/alessandro-angelini) · Co-founder and CRO, CommerceClarity
- [Nathan Salter](/author/nathan-salter) · Sales Director, CommerceClarity
- [Lorenzo Riccò](/author/lorenzo-ricco) · Go to Market Engineer, CommerceClarity

**Venue**

### Sheraton Boston Hotel

39 Dalton Street

Boston

02199

US

**Geo**

- **Lat:** 42.34651
- **Lng:** -71.08387

## Questions

### What is eTail Boston?

The North American edition of the eTail conference series, also known as eTail East, run every August in Boston by Worldwide Business Research for senior ecommerce and omnichannel leaders.

### When and where was eTail Boston 2026?

August 2026, at the Sheraton Boston Hotel, 39 Dalton Street, Boston.

### Why go to the United States at all?

The US reaches CommerceClarity through inbound and partners rather than outbound, so the point was to test whether the catalog argument lands the same way in a market the company does not prospect. It did.

### Does the catalog problem look different in North America?

The channels and the regulation differ. The problem underneath does not: product data that no team can keep complete by hand, and marketplaces that each want it their own way.

## Entities

- [Worldwide Business Research](https://www.wbresearch.com) · Organization, mentions

## Sources

- [eTail Boston](https://etaileast.wbresearch.com/) · Worldwide Business Research
- [eTail UK](https://etailuk.wbresearch.com/) · Worldwide Business Research
- [CommerceClarity completes €2.7M funding to power the agentic era of e-commerce](https://tech.eu/2025/11/13/commerceclarity-completes-eur27m-funding-to-power-the-agentic-era-of-e-commerce/) · Tech.eu

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Canonical: https://commerceclarity.com/events/etail-boston-2026
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