# We have acquired Katalogo.ai and welcome Luca Cozzolino as Founding Chief Product Officer

*For immediate release*

> CommerceClarity has acquired Katalogo.ai, the Barcelona startup building styling agents on retail catalogs, and its founder Luca Cozzolino joins the founding team as Chief Product Officer. It is the company’s first acquisition, eighteen months after founding and six months after the €2.7 million round led by Italian Founders Fund and Entourage. Headquarters stay in Milan, and the United Kingdom is the first market CommerceClarity opens outside Italy.

Eighteen months after its founding and six months after the €2.7M round, the AI agent platform for catalog operations completes its first M&A deal and expands the founding team.

**Dateline:** Milan, 4 June 2026

**Published at:** 2026-06-04

**Category:** Company news

![Luca Cozzolino, Founding Chief Product Officer at CommerceClarity.](https://cdn.sanity.io/images/xd4hrbt2/production/0b4b75c633090effff4c2805f689a34bc4e01ed6-1600x1066.jpg)

**Hero caption:** Luca Cozzolino joins the founding team as Chief Product Officer.

CommerceClarity, the AI agent platform for catalog operations used by enterprise retailers and brands including Prada, STIGA, Cisalfa Sport, Arcaplanet, Next Hardware & Software and Top Farmacia (Hippocrates Holding), today announces the acquisition of Katalogo.ai, a Barcelona-based startup founded by Luca Cozzolino. As part of the deal, Cozzolino joins CommerceClarity’s founding team as Chief Product Officer. The acquisition is the company’s first M&A transaction, closed eighteen months after its founding and six months after the €2.7 million round led by Italian Founders Fund (Koinos Capital SGR) and Entourage, with participation from Euregio+ (Alpine VC), Redstone, Vento, Vesper Holding, Ithaca Investments, and business angels from the tech and AI sector.

## Why now: the catalog is the leverage point of Agentic Commerce

For a decade, the product catalog has been an operational problem: feeding the proprietary website and the major marketplaces with sufficiently structured data. The arrival of AI search and shopping agents is rewriting the criteria for visibility: a product exists only if its data is readable by a machine that decides what to show the consumer. In parallel, the multiplication of channels, markets and compliance requirements has pushed catalog management beyond the threshold of manual sustainability. What emerges is a product category of its own: not a PIM, not a feed tool, not a generic AI integration. It’s an intelligence layer that ingests catalog data, structures it, enriches it and validates it against the company’s rules. Whoever builds this layer over the next eighteen months secures a lead that will be hard to close, because they’re working from better data. CommerceClarity customers reduce catalog management operational costs by up to 90%, bring new products online in hours instead of weeks, and record an average +30% in traffic and sales. Not as the effect of a single deployment, but as a continuous capability to keep the catalog aligned with the business.

## The acquisition: thesis-fit before tech-fit

Katalogo.ai was building styling agents on top of retail catalogs — systems capable of analyzing available products and generating look proposals designed to sell together. The product is concrete proof that the same thesis behind CommerceClarity — the catalog as a competitive asset, not as an archive — also holds in segments with high curation complexity such as fashion and lifestyle.

## Luca Cozzolino: ten years at the two companies that defined two eras of ecommerce

Cozzolino brings to the founding team a track record spanning both sides of the market: a former merchant before becoming a product leader, he led product at Shopify (the platform that defined SMB ecommerce) and at Zalando (the retailer that defined fashion ecommerce in Europe), with a stop at Perk along the way.

## What changes: European ambition, execution unchanged

The acquisition coincides with the launch of CommerceClarity’s international expansion, with the United Kingdom as the first market outside Italy. Cozzolino’s base in Barcelona extends the company’s European footprint, with headquarters remaining in Milan. The Service as a Software operating model — in which every customer is supported by dedicated AI Engineers who bring the agents into production category by category — remains unchanged.

## The facts, in one place

- The deal · Acquisition of Katalogo.ai, Barcelona. First M&A transaction.
- Announced · 4 June 2026
- Founded · CommerceClarity, eighteen months before this announcement
- Last round · €2.7M, November 2025
- Headquarters · Milan. First market outside Italy: the United Kingdom.
- Customers · Prada, STIGA, Cisalfa Sport, Arcaplanet, Next Hardware & Software, Top Farmacia (Hippocrates Holding)

**Investors label:** Investors in the €2.7M round

## Investors

- Italian Founders Fund (Koinos Capital SGR)
- Entourage
- Euregio+ (Alpine VC)
- Redstone
- Vento
- Vesper Holding
- Ithaca Investments

**Investors note:** Plus business angels from the tech and AI sector.

**Contact:** press@commerceclarity.com

## People

- [Federico Sargenti](/author/federico-sargenti) · Co-founder and CEO, CommerceClarity
- [Luca Cozzolino](/author/luca-cozzolino) · Co-founder and CPO, CommerceClarity

## Questions

### What did CommerceClarity acquire?

Katalogo.ai, a Barcelona-based startup founded by Luca Cozzolino. It was building styling agents on top of retail catalogs: systems that read the products a retailer already has and propose looks designed to sell together. It is CommerceClarity’s first M&A transaction, announced on 4 June 2026.

### Who is Luca Cozzolino?

A merchant before he was a product leader. He led product at Shopify, the platform that defined SMB ecommerce, and at Zalando, the retailer that defined fashion ecommerce in Europe, with a stop at Perk along the way, then founded Katalogo.ai in Barcelona. He joins CommerceClarity’s founding team as Chief Product Officer.

### Why is the product catalog the leverage point of agentic commerce?

Because AI search and shopping agents now decide what a consumer sees, and they decide it from data. A product exists only if its data is readable by the machine doing the choosing. That turns the catalog into an intelligence layer a company has to build: not a PIM, not a feed tool, not a generic AI integration, but a layer that ingests catalog data, structures it, enriches it and validates it against the company’s own rules.

### What changes for CommerceClarity customers?

Nothing in how they are served. The Service as a Software model holds: every customer works with dedicated Retail Engineers who bring the agents into production category by category. Customers reduce catalog management operational costs by up to 95%, bring new products online in hours instead of weeks, and record an average +30% in traffic and sales.

### Where is CommerceClarity based after the acquisition?

Headquarters remain in Milan. Cozzolino’s base in Barcelona extends the European footprint, and the United Kingdom is the first market the company opens outside Italy.

### Were the terms of the deal disclosed?

No. The financial terms of the acquisition were not disclosed. The release states that it is the company’s first M&A transaction, closed six months after the €2.7 million round led by Italian Founders Fund (Koinos Capital SGR) and Entourage.

## Entities

- [Katalogo.ai](https://katalogo.ai) · Organization, about
- Luca Cozzolino · Person, about
- [Shopify](https://www.shopify.com) · Organization, mentions
- [Zalando](https://www.zalando.com) · Organization, mentions
- [Italian Founders Fund](https://www.italianfoundersfund.com) · Organization, mentions

## Sources

- [CommerceClarity acquires Katalogo.ai](https://tech.eu/2026/06/04/commerceclarity-acquires-katalogoai/) · Tech.eu
- [Why we invested in CommerceClarity](https://italianfoundersfund.substack.com/p/why-we-invested-in-commerceclarity) · Italian Founders Fund
- [CommerceClarity completes €2.7M funding to power the agentic era of e-commerce](https://tech.eu/2025/11/13/commerceclarity-completes-eur27m-funding-to-power-the-agentic-era-of-e-commerce/) · Tech.eu
- [CommerceClarity chiude un round da 2,7 milioni: operazione guidata dai fondi Iff e Entourage](https://www.milanofinanza.it/news/commerceclarity-chiude-un-round-da-2-7-milioni-operazione-guidata-dai-fondi-iff-e-entourage-202511131501462937) · Milano Finanza
- [CommerceClarity raccoglie 2,7 milioni per potenziare l’e-commerce con l’IA](https://forbes.it/2025/11/13/commerceclarity-raccoglie-27-milioni-per-potenziare-le-commerce-con-lia) · Forbes Italia

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