# How a rebuilt 1000Farmacie product taxonomy lifted revenue thirty per cent month on month

> 1000Farmacie, an Italian online pharmacy marketplace that brings more than seventy independent pharmacies onto one storefront with a catalog of over 100,000 products, rebuilt 38,000 product pages and lifted revenue thirty per cent month on month within six months. The work ran in order: taxonomy first, so every product sits in the right category, then the missing attributes and details, then titles and descriptions rewritten for the searches customers actually type.

![A 1000Farmacie billboard.](https://cdn.sanity.io/images/xd4hrbt2/production/c8a36cadadd376cf1b836ddf14b806f2ff66b9bc-800x600.jpg?auto=format)

**Hero figure value:** +30%

**Hero figure label:** Revenue, month on month

**Industry:** Online pharmacy

## Key figures

- 38,000 · product pages rebuilt and optimised
- +30% · revenue, month on month
- 6 mo · from start to those numbers
- 70+ · independent pharmacies on one catalog

## Agents

- Taxonomy Mapping
- Data Enrichment
- Keyword Optimizer

## Overview

1000Farmacie is one of the fastest-growing online pharmacy platforms in Italy, a marketplace that brings more than seventy independent pharmacies onto one storefront with a catalog of over 100,000 products, from over-the-counter medicines and supplements to dermocosmetics and mother and baby.

A marketplace of that shape inherits its data from everyone on it, which is exactly where the growth was stuck.

## The challenge

Categorisation was inconsistent and descriptions were thin, and each made the other worse.

- Customers could not find products that were misclassified or half described.
- Search surfaced the wrong items, which diluted relevance and cost organic traffic.
- Pages that did get the visit did not convert it.

## How we solved it

1. **Taxonomy first.** We reviewed and rebuilt the whole catalog structure so every product sits in the right category and the hierarchy holds.
1. **Then the gaps.** We filled the missing attributes and product details, which is what makes a category page usable once the taxonomy is right.
1. **Then the copy.** Titles and descriptions rewritten for the searches customers actually type.

## What changed

38,000 product pages rebuilt, whole categories back in view after the old structure had buried them, and revenue up thirty per cent month on month within six months. The new taxonomy also made the catalog cheaper to run, which is the part that keeps paying.

The next objective is the one Purina is already on: making the catalog discoverable, selectable and recommendable by AI agents.

## Before and after

Six months of work on one catalog fed by seventy pharmacies.

- Taxonomy · Inconsistent, products in the wrong place · Rebuilt, every product in its category
- Product pages · Thin descriptions, missing attributes · 38,000 rebuilt and optimised
- Revenue · Constrained by what customers could find · Up thirty per cent month on month
- Catalog management · Manual and hard to scale · Efficient on the new structure

## Proves area

[Search & Discovery](/solutions/search-discovery)

## More customer stories

- [Next Hardware & Software](/customers/next-hardware-software) · How enriched product pages lifted search and conversion for Next
- [Nestlé Purina](/customers/purina) · How Purina got its catalog ready to be recommended by AI agents

## See what the agents do with your catalog

Bring one messy feed, or the backlog of products you never got to. We will show you the rest.

[Book a demo](/book-a-demo)

## Questions

### What did 1000Farmacie achieve?

38,000 product pages rebuilt and optimised, whole categories back in view after the old structure had buried them, and thirty per cent revenue growth month on month, reached within six months.

### Why was the catalog holding growth back?

A marketplace inherits its data from everyone selling on it. Categorisation was inconsistent and descriptions were thin, so customers could not find products that were misclassified or half described, search surfaced the wrong items, and the pages that did get a visit did not convert it.

### Why start with the taxonomy rather than the copy?

Because the order decides the result. Filling attributes on a product filed in the wrong category improves nothing a customer can reach, and rewriting copy for a page nobody lands on is wasted effort. Taxonomy, then the gaps, then the copy.

### How big is the catalog?

Over 100,000 products, from over-the-counter medicines and supplements to dermocosmetics and mother and baby, contributed by more than seventy independent pharmacies and parapharmacies on one storefront.

### What is next for 1000Farmacie?

The same objective Purina is already on: making the catalog discoverable, selectable and recommendable by AI agents, from shopping assistants to conversational platforms like ChatGPT.

## Entities

- [1000Farmacie](https://www.1000farmacie.it) · Organization, about
- [Search & Discovery](/solutions/search-discovery) · Thing, about
- [ChatGPT](https://en.wikipedia.org/wiki/ChatGPT) · Product, mentions

## Sources

- [1000Farmacie](https://www.1000farmacie.it) · 1000Farmacie
- [Product structured data markup](https://developers.google.com/search/docs/appearance/structured-data/product) · Google Search Central
- [Product data specification](https://support.google.com/merchants/answer/7052112) · Google Merchant Center
- [Product](https://schema.org/Product) · schema.org

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