Manifesto

E-commerce is entering the AI Agentic Commerce Era, a shift where specialized AI-agents collaborate with humans to plan, merchandise, price, and grow retail businesses faster and more intelligently. These agents will run key back-office tasks, learn from outcomes, and interact directly with shoppers compressing the distance between product and purchase.

While dozens of AI-tools are emerging, what’s missing is an intelligent network of commerce-specific agents that can work together, learn from each other, and plug into existing retail systems without heavy implementation. This new coordination layer between humans, agents, and tools will reshape the way commerce is operated. That’s where CommerceClarity comes in.

We are building the agent layer for modern commerce: a connected network of AI-agents, each specialized on a task like catalog, pricing, or advertising, orchestrated by a central brain that balances costs, speed and quality. Not a platform, but a modular ecosystem that lets retailers automate what was previously manual, starting with the most painful and highest-leverage tasks.

We started with product catalogs, because that’s where we’ve spent the past decade as operators. We have taken businesses from their very first SKU all the way to 200m€ in GMV, and we’ve also run large-scale Amazon operations exceeding 3Bn€+ in annual revenue. After wrestling with thousands of SKUs and the daily pricing and media firefight that comes with that scale, we know firsthand how slow, manual catalog workflows become the critical bottleneck. Catalog content remains one of the most time-consuming and under-optimized areas in retail and one where automation drives immediate ROI.

CommerceClarity eliminates that drag with an AI-run back office. Our Catalog Agent ingests supplier data, enriches it, writes product content in brand voice, and structures it for both SEO and LLM-native discovery. What once took weeks now takes minutes, slashing costs and supercharging traffic and conversion for our clients. And we’re just getting started: every new agent we add (pricing, media, analytics) builds on shared memory and cross-agent intelligence, compounding value for our customers.

Just as Shopify abstracted storefront complexity, we’re abstracting operational complexity, not by replacing systems, but by augmenting them with always-on, self-optimizing AI agents that make teams faster, leaner, and more resilient.

We believe the winners in this era won’t be those who build the flashiest agent, but those who build the smartest, most useful network of agents. CommerceClarity is that network.

Join us and shape the AI agent layer powering tomorrow’s retail.