# CommerceClarity and FactFinder partner on the product data behind product discovery
> CommerceClarity and FactFinder have announced a partnership focused on the product data behind product discovery. FactFinder provides search, navigation, personalization, recommendations and merchandising, while CommerceClarity enriches and normalizes the product attributes FactFinder indexes. Retailers keep their discovery platform and PIM, there is no migration, the partnership is not exclusive and the commercial terms are not disclosed.
FactFinder customers can now have the catalog behind their product discovery completed and normalized by CommerceClarity, without changing their discovery platform or PIM.
**Dateline:** Milan and Pforzheim, 22 October 2026
**Published at:** 2026-10-22
**Category:** Partnership
CommerceClarity, the AI agent platform for catalog operations, and [FactFinder](https://www.fact-finder.com/), the AI-powered product discovery platform used across European B2B and complex retail, today announce **a partnership focused on the product data behind discovery**.
CommerceClarity enriches and normalizes the product attributes that FactFinder indexes, helping retailers make more of their catalog discoverable across search, navigation, personalization, recommendations and merchandising.
## A discovery platform can only work with the data it receives
A product discovery platform indexes the product data it receives from a retailer’s PIM, ecommerce platform or other product feed, and uses those attributes to match shoppers with the products they are looking for.
**When an attribute is missing, the product may not appear in the results at all**.
If the catalog says a product is “Bordeaux” but the shopper searches for “red”, for example, the product may never make it into the result set. The shopper sees zero results, or a set of less relevant products, and the problem looks like a search issue.
Often, it starts one step earlier: with the product data.
Search is the clearest example, but the same principle applies to personalization, recommendations and merchandising. They all depend on what the catalog says about each product.
That is the gap CommerceClarity and FactFinder are addressing together.
## FactFinder powers discovery. CommerceClarity improves the catalog behind it
FactFinder provides the discovery layer: search and navigation, personalization, recommendations, merchandising and the ranking that determines which products shoppers see first.
CommerceClarity works on the catalog underneath it: the product data that any discovery platform reads. It fills missing attributes, reconciles values that mean the same thing, and makes product information consistent across languages, markets and brands.
**A PIM stores the information that has been entered into it. CommerceClarity helps determine what information should be there in the first place**: specifications extracted from supplier data, attributes recovered when suppliers have not provided them, and values standardized across large catalogs and different markets.
That creates a more complete and consistent data layer for discovery and, increasingly, for AI shopping agents that rely on the same product attributes to make their choices.
FactFinder is part of CommerceClarity’s partner program for discovery platforms, which is open to other platforms that want to give their customers a more complete catalog.
## What changes for the retailer?
Nothing in the existing stack.
Retailers keep their discovery platform and their PIM. FactFinder connects through APIs, platform connectors and ready-made front-end components. CommerceClarity reads product data where it already exists, in the PIM, ERP or product feed, and writes the enriched data back through the existing setup.
**There is no migration and no replatforming.**
Both companies also bring their own specialists into the process. FactFinder’s Discovery Practice helps configure discovery around the retailer’s catalog, working alongside the retailer’s team or agency. CommerceClarity’s [Retail Engineers](/blog/meet-the-retail-engineer) take the catalog work into production, category by category.
## Quotes
## About CommerceClarity
CommerceClarity is the AI agent platform for catalog operations. It ingests product data, structures it, enriches it and validates it against regulations and a company’s own rules, helping retailers and brands publish accurate, complete product information across every channel and market they sell in.
Headquartered in Milan, CommerceClarity’s customers include Prada, STIGA, Cisalfa Group, Arcaplanet, Dr. Max Italia and Top Farmacia (Hippocrates Holding).
## About FactFinder
FactFinder (Omikron Data Quality GmbH) is an AI-powered product discovery platform for ecommerce, founded in Pforzheim in 2001. Its search and navigation, personalization, recommendations and merchandising solutions serve B2B, B2C and hybrid ecommerce across more than 50 markets and 43 languages, with €160 billion in annual customer gross merchandise value (GMV) running through its deployments, according to figures published by FactFinder.
## The facts, in one place
- The partners · CommerceClarity (Milan) and FactFinder (Pforzheim)
- Announced · 22 October 2026
- Working together since · June 2026
- What it covers · Enrichment and normalization of the product attributes FactFinder indexes
- Change to the retailer’s stack · None. The discovery platform and the PIM stay in place.
- Exclusive · No
- Commercial terms · Not disclosed
**Contact:** press@commerceclarity.com
## People
## Guests
## Questions
### What have CommerceClarity and FactFinder announced?
A partnership focused on the product data behind product discovery. FactFinder provides the discovery platform, while CommerceClarity enriches and normalizes the product attributes it indexes. The two companies have been working together since June 2026.
### Does CommerceClarity build a product discovery platform?
No. FactFinder powers product discovery, including search, navigation, personalization, recommendations and merchandising. CommerceClarity works on the product catalog that discovery platforms read. The two solutions address different layers of the same process.
### What does a FactFinder customer get?
A more complete and consistent product catalog, helping reduce the number of relevant products that are missing from discovery results and improving the quality of the data FactFinder can use.
### Does a retailer have to change its discovery platform or PIM?
No. The existing discovery platform and PIM stay in place. CommerceClarity works with the product data already in the retailer’s stack, enriching it and writing it back through the existing setup.
### Is the partnership exclusive?
No. CommerceClarity works with retailers regardless of which discovery platform they use, and its partner program for discovery platforms is open to others. The partnership brings the two solutions together without limiting either company’s wider ecosystem.
### Are the commercial terms disclosed?
No. The terms of the agreement between the two companies have not been disclosed.
## Entities
- Istvan Laszloffy · Person, mentions
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