# Daniele Vella
> Daniele Vella is a co-founder of CommerceClarity and a serial ecommerce founder before it, with more than five companies behind him. He built an electronics ecommerce from zero to 30 million in revenue, founded an agency that helped businesses sell on Amazon, founded CiaoBazar, a marketplace with a conversational shopping assistant, and co-founded Nowstock, which sold to an Italian electronics retailer.
Daniele is a co-founder of CommerceClarity, and a serial founder before it: more than five companies, all of them in ecommerce. He built an electronics ecommerce from zero to 30 million in revenue, then founded an agency that helped businesses sell on Amazon, and a services company after it. He also founded CiaoBazar, a marketplace with a conversational shopping assistant, and co-founded Nowstock, which sold to an Italian electronics retailer. He has been building e-commerce businesses and apps since he was a teenager.
**Role:** Co-founder, CommerceClarity
**Given name:** Daniele
**Family name:** Vella
## Profiles
- https://twitter.com/danivellax
## Expertise
- Agentic commerce
- AI agents
- Catalog operations
- Product data management
- Ecommerce operations
- Pricing optimization
- Marketplace development
- Conversational commerce
- Technical architecture
- SEO
- Paid media
- Amazon marketplace
## Languages
- Italian
- English
## Work history
- Nowstock · Co-founder · 2022 · 2023
- Sunex · Founder and CEO · 2020 · 2023
- DV Consulting · Founder and CEO · 2020 · 2023
## Featured in
### E-commerce, la rete di agenti di intelligenza artificiale (su cui investono Elkann e Berlusconi)
Corriere della Sera
2025-11-13
### CommerceClarity raccoglie 2,7 milioni per potenziare e-commerce con IA
Forbes Italia
2025-11-13
### CommerceClarity, round investimento per potenziare piattaforma Ia
ANSA
2025-11-13
### CommerceClarity chiude un round da 2,7 milioni: operazione guidata dai fondi Iff e Entourage
Milano Finanza
2025-11-13
### L'Intelligenza artificiale per e-commerce di CommerceClarity porta a casa round da 2,7 milioni
Startup Italia
2025-11-13
### Italian Founders Fund ed Entourage guidano un round da 2,7 mln in favore della tech company CommerceClarity
Finance Community
2025-11-13
### Rivoluzione e-commerce: nasce Bazar, il primo commesso virtuale
Libero Quotidiano
2021-10-08
### Rivoluzione e-commerce: nasce Bazar, il primo commesso virtuale
Il Sole 24 Ore
2021-10-08
### Rivoluzione e-commerce, nasce il commesso virtuale: sara empatico e dara consigli al cliente
Il Messaggero
2021-12-20
### Bazar e il primo commesso virtuale per acquisti on-line umanizzati
Today
### Un commesso virtuale dentro i negozi sostituisce quello umano
Tech Meteoweek
2021-12-29
### Rivoluzione e-commerce, nasce il commesso virtuale: sarà empatico e darà consigli al cliente
Il Mattino
2021-12-20
### CommerceClarity completes €2.7M funding to power the agentic era of e-commerce
Tech.eu
2025-11-13
### Italy's e-commerce tech startup CommerceClarity raises €2.7M pre-seed round
Vestbee
2025-11-13
### Why we invested in CommerceClarity
Italian Founders Fund
### CommerceClarity in the Koinos Capital portfolio
Koinos Capital
### CommerceClarity in the Redstone portfolio
Redstone
## Posts
## In press
## Entities
## Sources
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Canonical: https://commerceclarity.com/author/daniele-vella
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