Daniele is a co-founder of CommerceClarity, and a serial founder before it: more than five companies, all of them in ecommerce. He built an electronics ecommerce from zero to 30 million in revenue, then founded an agency that helped businesses sell on Amazon, and a services company after it. He also founded CiaoBazar, a marketplace with a conversational shopping assistant, and co-founded Nowstock, which sold to an Italian electronics retailer. He has been building ecommerce businesses and writing software since he was a teenager.