Luca is co-founder and CPO of CommerceClarity, and owns product: what gets built, in what order, and when to stop. He joined in 2026, when CommerceClarity acquired Katalogo.ai, the Barcelona company he founded to build agents that read a fashion catalog and propose looks that sell together. He spent the three years before it at Shopify, where he shipped the omnichannel surface inside Shopify Core: click and collect, ship to store, pickup points, local delivery. At Zalando he built the order management system behind Connected Retail, which more than ten thousand European merchants use and which carries close to a tenth of Zalando's GMV. He was one of the first twenty people at Perk, where as founding product manager he started the ground transportation business and took it from zero to more than a hundred million in GMV. He was a merchant before any of it: Michele Bazar, the scarf ecommerce he co-founded in Pompei and ran as CEO, was bootstrapped past two million in sales and twenty thousand customers.