Who we are
We ran the operations we are now automating.
As a team, we’ve run FMCG at Amazon across Italy and Spain, taken Everli from 10 to 300 people and past €100M in revenue, built an electronics retailer from zero to €30M, built the order management system behind Zalando’s Connected Retail, and shipped the omnichannel layer inside Shopify Core.
We kept seeing the same thing: companies don’t struggle to sell more products. They struggle to keep the data behind those products correct.
A launch blocked by missing attributes. A marketplace rejecting a feed because a rule changed. A new market opening with 100,000 products that need accurate content in a language nobody on the team speaks.
This work is repetitive, rules-driven, and painfully manual. So we built agents that do it instead - and they’re already running on customer catalogs in production.
Join us and shape the next generation of Commerce.Read the manifesto
A team from the world’s most ambitious companies


- Own the Outcome. You always own it, even when the AI did it. Delegating work never delegates responsibility for the result.
- Feedback First. Feedback is the shortest path to the truth: go get it, and give it.
- Craft. Average is free now. We are not. Know the difference between good and great, and close that gap.
- Fast by Default. Fast where we can undo, careful where we cannot.
- Low Ego. Fall in love with the outcome, never with the solution.
- Customer First. Burn tokens, not trust. When our economics and the customer’s value conflict, the customer wins.
Our principles
Where we work
Three offices, one team.
Three days a week in the office, minimum. We want the hard conversations to happen in the same room.
Milan
Italy
Barcelona
Spain
London
United Kingdom
Open roles
Engineering
4 openings
Sales & Partnerships
4 openings