Platform · Context
Any model can write. Knowing your rules is the work.
The rules your team never wrote down, the systems your data already lives in, and what the market and the law require. The agent reads all of it before it writes.
What the agents know
Apparel · Online storeYOURS
Your rules
Tone, forbidden claims, conventions
Your glossary
Approved terms, per language
Your systems
Feed, PIM, barcodes, brand sheet
Your attribute model
Families, and what each one requires
OUTSIDE
Search demand
The questions buyers actually ask
AI answers
What the engines say about the category
Product databases
What the manufacturer published
Regulation
What the category has to state
Set up with your team, then changed by them
Inside your company
Your rules, and where each one holds
What you always say and never say, which source may fill which attribute, how a unit is written, what a category has to state. Most of it was never written down. It lives with the people who have been there longest.
- The rules themselves
- Claims you refuse, terms you approve, and the source each attribute may read from.
- Where each one holds
- A rule can be true for one family in one market and nowhere else. The agent is told which.
Your rules
41 in forceNever write "high quality" or "premium" as a claim on its own.
Every familySizes in EU notation, and the size chart is required.
ApparelOnline storeMaterial may only be filled from the supplier feed, never inferred.
ApparelFootwearSay "cordless" and not "wireless" for power tools.
GardenDE market9 more still only exist in someone's head
Where your data lives
It reads your systems. It does not replace them.
The supplier feed, the PIM, the ERP, the DAM, the barcode. Each field is mapped once to a canonical name, and the finished record goes back to the system your team already works in. You keep one catalog, where it lives today.
- Feed, API, or a file drop
- Whatever the source is today, on the schedule it already runs.
- It writes back
- The finished record returns to your system of record, ready for the channel.
Connected sources
SyncingThe DAM is not connected yet
Outside your walls
The market, and what the law requires
Two things you do not control. What shoppers search for in your category and what the AI assistants tell them about it, and what a regulated product has to state before it can be sold.
- Market data
- The words buyers use, the demand behind each one, and what the engines say about the category.
- What the category has to state
- The labels, claims and declarations a product cannot go on sale without.
Outside the catalog
3 gapsMARKET
REGULATORY
Three values the catalog cannot answer yet
Questions