How 1000Farmacie reorganized its catalog and grew revenue thirty per cent a month
+30%
Revenue, month over month
Overview
1000Farmacie is one of the fastest growing online pharmacy platforms in Italy, a marketplace bringing more than seventy independent pharmacies onto one storefront with a catalog of over 100,000 products, from over-the-counter medicines and supplements to dermocosmetics and mother and baby.
A marketplace of that shape inherits its data from everyone on it, which is exactly where the growth was stuck.
The challenge
Categorization was inconsistent and descriptions were thin, and the two compounded each other.
- Customers could not find products that were misclassified or half described.
- Search surfaced the wrong items, which diluted relevance and cost organic traffic.
- Pages that did get the visit did not convert it.
How we solved it
- Taxonomy first. The whole catalog structure was reviewed and rebuilt so every product sits in the right category and the hierarchy holds.
- Then the gaps. Missing attributes and product details were filled, which is what makes a category page usable once the taxonomy is right.
- Then the copy. Titles and descriptions rewritten for the search a customer actually types.
What changed
38,000 product pages rebuilt, whole categories unlocked that the old structure had buried, and revenue up thirty per cent month over month within six months. The new taxonomy also made the catalog cheaper to run, which is the part that keeps paying.
The next objective is the one Purina is already on: making the catalog discoverable, selectable and recommendable by AI agents.
Before and after
Six months, one catalog, seventy pharmacies behind it.
