How enriched product pages lifted search and conversion for Next

Overview

Next Hardware & Software was founded in Italy in 1996 and distributes IT and gaming products: 200+ brands, 10,000 items in stock, and an e-commerce reaching over 100,000 unique visitors a month. In 2026 it was named among the E-commerce Stars by Corriere della Sera and Statista.

It was one of our first customers, and it came to us in a period of expansion with a specific problem: the catalog could not grow at the speed the business was growing.

The challenge

Catalog management was manual end to end. Every listing was enriched, corrected and uploaded by hand, which capped how much could ship in a month.

Their own performance data made the second problem plain: pages with thin or badly structured content had markedly higher bounce rates. Incomplete product data was costing them both search visibility and the visit itself.

How we solved it

Every product page gets completed automatically: structured attributes, copy that reads, and descriptions written for search. The keyword work is part of the same pass rather than a later clean-up, so intent lands in titles, metadata and descriptions as the page is built.

The marketing team keeps the pen. Generated content is theirs to review, edit and adapt by category or campaign, which is what let them scale production without handing over the brand’s voice.

What changed

500+ new product pages a month, and thirty per cent more organic search visibility. Pages that carry real detail hold the visit: more time on site, more pages per session, fewer people leaving from the first one.