Privacy Notice for Clients and Prospects
Last updated June 2026
Legal documentsPrivacy Notice for Clients and Prospects
This Privacy Notice describes how CommerceClarity S.r.l. collects, uses, and protects the personal data of prospective customers who interact with our website and marketing activities.
1. Introduction
This Privacy Notice describes how CommerceClarity S.r.l. ("Controller", "we", "us") collects, uses, and protects the personal data of potential customers ("Prospects") who interact with our website, including through contact forms, demo requests, newsletter subscriptions, downloads of informational content, webinars, and other marketing activities.
This Privacy Notice applies exclusively to personal data processed by the Controller in its capacity as an independent data controller for business development purposes.
The personal data of customers who use our services are instead processed within the scope of the relevant contractual relationship and in accordance with the applicable Data Processing Agreement (DPA).
2. Data Controller
The Data Controller is:
CommerceClarity S.r.l.
- VAT No.: IT15901031003
- Registered Office: Via di Affogalasino 34, 00148 Rome (RM), Italy
- Email: privacy@commerceclarity.com
3. Categories of Personal Data Processed
We may collect the following categories of personal data:
Data provided directly by the data subject
- First and last name
- Email address
- Company name
- Job title
- Telephone number
- Country or geographical area
- Content of messages submitted through forms or email
Data collected automatically
When users browse our website, we may collect:
- IP address
- Browser and device information
- Operating system
- Website usage data
- Cookies and similar technologies
For further information, please refer to our Cookie Policy.
4. Purposes of Processing and Legal Bases
We process the personal data of Prospects for the following purposes:
Responding to requests and demo bookings
To respond to requests submitted through the website, schedule service demonstrations, provide information about our products, and communicate with Prospects.
Legal basis: Performance of pre-contractual measures taken at the request of the data subject or the Controller’s legitimate interest.
Contact management and business development
To manage business contacts, qualify leads, assess business opportunities, and organize sales activities.
Legal basis: The Controller’s legitimate interest.
Contract negotiation and performance
To prepare quotations, negotiate and enter into contractual agreements, onboard customers, manage customer accounts, provide services, issue invoices, process payments, and manage communications relating to the contractual and operational relationship.
Legal basis: Performance of a contract to which the data subject is a party or implementation of pre-contractual measures taken at the request of the data subject, as well as the Controller’s legitimate interest in managing commercial relationships with customer representatives.
Website security and fraud prevention
To ensure the security, integrity, and proper functioning of the website and IT systems, and to prevent misuse, unauthorized access, or fraudulent activities.
Legal basis: The Controller’s legitimate interest and compliance with legal obligations.
Compliance with legal obligations
To comply with obligations arising under applicable laws, regulations, or orders issued by competent authorities.
Legal basis: Compliance with a legal obligation.
5. Source of Personal Data
Personal data may be collected:
- directly from the data subject;
- through forms available on the website;
- through communications with the sales team;
- from publicly available professional sources;
- through professional networking platforms and participation in events.
6. Recipients of Personal Data
Personal data may be disclosed to:
- CRM providers and sales management tools;
- email marketing and marketing automation platforms;
- website hosting and analytics providers;
- legal, tax, and compliance advisors;
- public authorities where required by law.
All service providers are contractually bound to comply with appropriate data protection obligations.
7. International Data Transfers
Where personal data are transferred outside the European Economic Area or other equivalent jurisdictions, we implement appropriate safeguards, including:
- Standard Contractual Clauses approved by the European Commission;
- adequacy decisions;
- other transfer mechanisms provided for under applicable data protection laws.
8. Data Retention Period
We retain personal data only for as long as necessary to achieve the purposes for which they were collected.
In particular:
- contact details and inquiries: up to 24 months from the last interaction;
- data processed for marketing purposes: until consent is withdrawn or the data subject objects to the processing;
- data required to comply with legal obligations: for the period required under applicable law.
Personal data may be retained for a longer period where necessary in connection with legal proceedings or the establishment, exercise, or defense of legal claims.
9. Data Subject Rights
Subject to the conditions and limitations provided by applicable law, data subjects may exercise the following rights:
- access to personal data;
- rectification of inaccurate data;
- erasure of personal data;
- restriction of processing;
- objection to processing based on legitimate interest;
- withdrawal of consent at any time;
- data portability;
- the right to lodge a complaint with the competent supervisory authority.
Requests may be sent to: privacy@commerceclarity.com
10. Data Security
We implement appropriate technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration, or destruction.
11. Changes to this Privacy Notice
This Privacy Notice may be amended or updated from time to time. Any updates will be published on this page together with the relevant revision date.
12. Contact
For any questions regarding this Privacy Notice or the processing of personal data, please contact: privacy@commerceclarity.com