We have acquired Katalogo.ai and welcome Luca Cozzolino as Founding Chief Product Officer

CommerceClarity, the AI agent platform for catalog operations used by enterprise retailers and brands including Prada, STIGA, Cisalfa Sport, Arcaplanet, Next Hardware & Software and Top Farmacia (Hippocrates Holding), today announces the acquisition of Katalogo.ai, a Barcelona-based startup founded by Luca Cozzolino. As part of the deal, Cozzolino joins CommerceClarity’s founding team as Chief Product Officer. The acquisition is the company’s first M&A transaction, closed eighteen months after its founding and six months after the €2.7 million round led by Italian Founders Fund (Koinos Capital SGR) and Entourage, with participation from Euregio+ (Alpine VC), Redstone, Vento, Vesper Holding, Ithaca Investments, and business angels from the tech and AI sector.

Why now: the catalog is the leverage point of Agentic Commerce

For a decade, the product catalog has been an operational problem: feeding the proprietary website and the major marketplaces with sufficiently structured data. The arrival of AI search and shopping agents is rewriting the criteria for visibility: a product exists only if its data is readable by a machine that decides what to show the consumer. In parallel, the multiplication of channels, markets and compliance requirements has pushed catalog management beyond the threshold of manual sustainability. What emerges is a product category of its own: not a PIM, not a feed tool, not a generic AI integration. It’s an intelligence layer that ingests catalog data, structures it, enriches it and validates it against the company’s rules. Whoever builds this layer over the next eighteen months secures a lead that will be hard to close, because they’re working from better data. CommerceClarity customers reduce catalog management operational costs by up to 90%, bring new products online in hours instead of weeks, and record an average +30% in traffic and sales. Not as the effect of a single deployment, but as a continuous capability to keep the catalog aligned with the business.

The acquisition: thesis-fit before tech-fit

Katalogo.ai was building styling agents on top of retail catalogs — systems capable of analyzing available products and generating look proposals designed to sell together. The product is concrete proof that the same thesis behind CommerceClarity — the catalog as a competitive asset, not as an archive — also holds in segments with high curation complexity such as fashion and lifestyle.

“We had identified the same problem from two different angles. Luca had approached it from the merchant and platform side; we approached it from the enterprise infrastructure side. Joining forces wasn’t one option among many, it was the fastest way to bring to scale a vision we already shared.”

Luca Cozzolino: ten years at the two companies that defined two eras of ecommerce

Cozzolino brings to the founding team a track record spanning both sides of the market: a former merchant before becoming a product leader, he led product at Shopify (the platform that defined SMB ecommerce) and at Zalando (the retailer that defined fashion ecommerce in Europe), with a stop at Perk along the way.

“I had fallen in love with the problem, and that’s why I built Katalogo.ai. When I met the CommerceClarity team I understood two things: they had already earned the trust of some of the most important brands and retailers, and there was a rare complementarity between our skill sets. The plan is to grow the team of builders with whom we’ll design a product that will change commerce for the next ten years.”

What changes: European ambition, execution unchanged

The acquisition coincides with the launch of CommerceClarity’s international expansion, with the United Kingdom as the first market outside Italy. Cozzolino’s base in Barcelona extends the company’s European footprint, with headquarters remaining in Milan. The Service as a Software operating model — in which every customer is supported by dedicated AI Engineers who bring the agents into production category by category — remains unchanged.

“We don’t sell a license, we sell an outcome. That’s what allows us to work with enterprise customers that have complex catalogs and internal processes. It’s the model we will continue to scale.”