We’ve raised €2.7M ($3.1M) to build the intelligent infrastructure for the agentic era of commerce.
CommerceClarity raises €2.7M ($3.1M) pre-seed to power the AI agentic era of e-commerce
CommerceClarity has raised a €2.7M ($3.1M) oversubscribed pre-seed round, led by IFF (Italian Founders Fund) and Entourage, with participation from Euregio+ (Alpine VC), Redstone, Vento (Exor), Ithaca Investment, and Vesper Holding.
This funding will accelerate our AI-driven e-commerce automation platform and support international expansion, with offices now in Milan, Rome, and London.
The problem: e-commerce complexity has outgrown human capacity
Modern e-commerce catalog management has become too complex to handle manually.
Every product must be described, localized, categorized, optimized for search engines and recommendation systems, and adapted to marketplace rules.
Most teams still rely on spreadsheets and manual workflows that don’t scale. The result is missing data, inconsistent catalogs, and products that never go live. Each delay means lost visibility and lost sales.
Having managed thousands of SKUs and billions in GMV ourselves, we’ve seen it firsthand — catalog operations remain the slowest and least automated process in retail.
The shift: from human commerce to agentic commerce
AI is transforming how products are discovered, evaluated, and purchased.
By 2030, over $5 trillion in global retail sales could be mediated by AI agents, according to McKinsey.
But these systems depend on structured, consistent product data — and most catalogs today are incomplete or unstructured.
In the next generation of commerce, products without structured data risk becoming invisible.
The vision: structured commerce for a machine-readable world
CommerceClarity is building the agent layer for modern commerce — a network of specialized AI agents that automate and optimize catalog creation, pricing, and advertising.
Our platform transforms raw product data into structured, high-quality content that algorithms and AI systems can understand.
What once took weeks now takes minutes, helping brands reduce operational costs by up to 90% and increase sales by 30%.
We started with the most painful problem: the product catalog.
Our Catalog Agent is already used by leading brands like Nestlé Purina, Arcaplanet, Cisalfa, and 1000Farmacie.
Each new agent builds on shared intelligence, multiplying the value of the network.
We’re not replacing existing systems — we’re augmenting them with always-on AI agents that make teams faster, more consistent, and more resilient.
The opportunity: a $100B+ automation frontier
The market for e-commerce automation is massive but fragmented.
Traditional PIM systems, feed managers, and SEO tools solve parts of the problem but don’t deliver an integrated approach.
CommerceClarity connects these layers into one intelligent system that helps teams scale product data globally with speed and precision.
With this round, we’ll continue investing in AI, data, and product engineering, expanding our network of agents across the entire commerce stack.
The challenge ahead
Commerce is entering the agentic era.
The winners will be those who can operate at scale with consistency, not just speed.
That’s the challenge we’ve set for ourselves — and the opportunity we’re building for.
If you want to help shape the next generation of AI commerce, we’re hiring.
→ Join us in building the future of commerce.
Ale, Dani, Fede, Mike
